Ali Gusto Primate

Ali Gusto, born Emmanuel Chikumba in Lusaka, Zambia, is an artist blending culture, creativity, and purpose. Raised in a music-filled home, he was inspired by Zambian folk, Afrobeats, and R&B, which sparked his passion early on. Encouraged by his family, he pursued music while valuing education, earning a university degree. His academic journey continues to shape his perspective and artistry. For Ali, music is more than sound—it is a medium for expression, connection, and healing. Even during his studies, it remained his refuge and outlet. Today, Ali Gusto crafts music that tells stories, uplifts, and honors his roots. With a unique fusion of influences and lived experiences, his sound is both authentic and universally relatable.