When it comes to promoting your music video, YouTube is one platform that no one should miss out on.
With over 5 billion videos played on YouTube everyday, you’re sure getting your music videos on the platform assures a good amount of visibility for your music brand.
With music artists like Ed Sheeran, Taylor Swift, Justin Bieber amongst some of the biggest musicians all leveraging YouTube for their music careers, why shouldn’t you get on YouTube also?
The interesting part? Getting started on YouTube is not as difficult as most music artist thinks,
Read our guide: Every New Musician Guide To YouTube
Why You Should Promote Your Music Videos on YouTube
If the sheer number of daily views doesn’t impress you, consider the advantages of the YouTube Official Artist Channel (OAC).
This feature consolidates all your content, including uploads from your personal channels, VEVO, and live performances, into a single, easily discoverable space.
An OAC enhances your credibility and makes it easier for fans to find all your content, potentially attracting new fans to your music brand.
9 EASY STEPS TO SETUP YOUR YOUTUBE OFFICIAL ARTIST CHANNEL (OAC)
1. Check Your Eligibility: Ensure you have at least one official music video or a channel associated with a verified music label.
2. Create or Claim Your YouTube Channel: Set up a new channel or modify your personal one for music.
3. Link Your Music Accounts: Connect your channel to your official music distributor or label account.
4. Verify Your Channel: Go to Settings > Channel > Status and features, then click “Verify.”
5. Apply for the Official Artist Channel: Request access via the YouTube Partner Program through YouTube Studio.
6. Customize Your Channel: Use professional images, create an appealing banner, and write a compelling description.
7. Optimize Content: Use appropriate titles, descriptions, and tags to boost discoverability.
8. Promote Your OAC: Share your channel on social media and encourage subscriptions.
9. Engage with Fans: Use community posts, comments, and live streams to keep your audience engaged.
HOW TO GET YOUR FIRST 1000 VIEWS FOR YOUR MUSIC VIDEO
Getting those first 1,000 views on YouTube for your music video can feel challenging, especially when starting.
But with the right mix of optimization, promotion, and engagement tactics, you can reach this milestone faster than you might think.
Here’s a comprehensive guide to help you get your first 1,000 views on YouTube, broken down into actionable steps.
1.Optimize Your Video for Discoverability
To stand out, your video needs to be discoverable Optimization begins with your title and description—two crucial elements that help viewers find and connect with your music.
How to Create a YouTube Music Video Title
Use keywords that fans might naturally search for, like “Official Music Video,” your genre (e.g., “Indie Rock”), and the song and artist’s name.
This structure provides essential information while helping YouTube’s algorithm understand your content’s genre and theme, making it easier to recommend to the right viewers.
How to Write a YouTube Music Video Description
In the first few lines, give a brief yet keyword-rich summary of your video.
Focus on the video’s theme, genre, and unique qualities—essentially a snapshot of what viewers will see.
Also, consider these elements:
Timestamps: Make navigation easy by adding timestamps to highlight key moments.
Related Links: Add links to similar songs, your website, or social media profiles for additional engagement.
Backstory & Lyrics: Offer insight into your song’s meaning, inspiration, or even lyrics—these details can foster a deeper connection with viewers.
Using keywords like “music video” and “official video” helps YouTube categorize your content within the music niche, increasing your visibility among music fans.
2. Create a High-Quality, Attention-Grabbing Thumbnail
Thumbnails are the first visual impression viewers get of your video, so making it eye-catching is essential.
YouTube data shows that about 90% of the most popular videos have custom thumbnails, emphasizing the importance of standing out.
The BOGY Framework
One effective thumbnail strategy is the BOGY framework, which uses a palette proven to increase engagement:
B – Blue
O – Orange
G – Green
Y – Yellow
These colors naturally stand out in the YouTube feed and can help boost your click-through rate (CTR).
Try these thumbnail tips:Use readable, bold text that stands out and conveys the video’s content.
Bright colors in contrast with the background can attract viewers’ attention.
Simple visuals focused on the video’s main theme or character will often perform better than cluttered images.
Maintain a consistent style across all your videos.
This not only builds brand recognition but also makes it easier for loyal viewers to find your videos at a glance.
3. Encourage Engagement with the Audience
Building a community around your music is essential. The more viewers engage with your video, the better YouTube’s algorithm will rank it, increasing the chances it will be suggested to others.
Here’s How to Drive Engagement:
Encourage Likes, Comments, and Shares: Mention these actions within your video or description to remind viewers to interact
Reply to Comments: Show appreciation and build relationships by responding to viewers’ comments. Engaging directly encourages return viewers and promotes further discussion in the comment section.
Ask Questions: Pose questions to your audience, like “What’s your favorite part of the song?” or “Who else relates to these lyrics?”
Conclusion
By implementing these strategies, you can successfully leverage YouTube promotions for music artists to get your first 1000 views on YouTube.
From optimizing your channel to engaging with your audience, every action counts towards building your presence on this vital platform.
Don’t underestimate the power of YouTube in promoting your music; with the right approach, you can see significant growth in your viewership and engagement.
