If you’re reading this article, then you are sure to have all the information you will ever need to increase your music video views and even make it go viral.
So where do we begin? Before we delve into all the amazing music video promotion strategies, we should ask the question:
How Do People Find Music Video Online?
Most people find music videos on platforms like YouTube, social media platforms, search engines and so many amazing platforms online nowadays.
YouTube: This is the most popular platform where people find music videos either via search or by following recommendations.
Social Media: People find music videos on social media platforms like Instagram, TikTok, Facebook, and X (formerly Twitter), via promotion, shares, reels or direct posts.
Search Engines: If you found this article through your search for “How To Promote My Music Video, or How to Increase My Music Video Views” whatever it is you searched for, people type out the same to find music videos.
As we checked, some of the most searched music videos, so far are Stick Season by Noah Kahan Cruel Summer by Taylor Swift. But the most searched music videos with about 16 million searches has been by BTS.
Music Blogs and review websites: Platforms like Music Video Hype, Music Review World, and Pitchfork help people find the best music video recommendations
Other Platforms: People find music videos through the direct artist website, playlist curation platforms like Spotify, video platforms like MVH, Vimeo, and so many more. Now knowing where people get to find music videos online, below are practical steps to ensure your music videos are discovered by a lot of people on those platforms.
How to Increase Your Music Video Views Using YouTube
YouTube with over 2 billion monthly users boasts of having 500 million of its daily views come from music video content.
With channels like T-series and Justin Bieber having over 100 million subscribers helping music artists like them earn from $1000-$5000 from every 1 million views, you’re sure YouTube is the first place you want to have your music video.
Follow the below steps to get more views for your music video on YouTube.
1. Optimize Your Video Title and Description Keywords:
Use relevant keywords in your title and description that fans would search for.
Example:
“[Song Name] Official Music Video
[Artist Name]”.Description Details
Include your song’s story, lyrics, credits, and a call-to-action (e.g., “Subscribe for more!”). Add links to your other social media or streaming platforms
2. Create an Engaging Thumbnail
Eye-Catching Image: Choose a high-quality, vibrant image that represents the mood of your video.Text Overlay: Add bold, clear text if it enhances the appeal, but keep it minimal and relevant.
3. Promote on Social Media
Teasers and Snippets: Share short clips or behind-the-scenes footage across platforms like Instagram, TikTok, and Twitter. This builds anticipation. Direct Links: Provide a link to the video in your bio or story highlights to drive traffic.
4. Collaborate with Influencers and Bloggers
Partner with influencers in the music niche or related bloggers who can share your video with their audience. Consider micro-influencers as they often have more engaged followers.
5. Leverage YouTube Ads
Targeted Ads: Run YouTube ads targeting music fans of similar genres. This can significantly increase views quickly and is especially effective if the ad showcases a catchy part of your song.
6. Engage with Your Audience
Reply to Comments: Engage with viewers in the comment section, showing appreciation and building a community around your music. Community Posts: Use YouTube’s community tab to share updates, ask questions, and engage with fans.
7. Cross-promote with Other Artists
Collaborate with other artists or feature on each other’s channels. This helps you reach their audience, which can lead to more views and subscribers.
8. Utilize Email Marketing
If you have an email list, let your fans know about your new release. Include the link and a preview image to drive clicks.
9. Optimize Video Tags
Use tags strategically, including broad terms like “official music video” and specific tags with your genre, artist name, and song name.
10. Analyze Your Performance and Adjust
Use YouTube Analytics to track viewership patterns, click-through rates, and audience retention. Adjust your strategy based on what works best.
11. Post Consistently
Maintain a regular posting schedule with music content, live sessions, or updates, to keep your audience engaged and grow your channel over time.
By following these steps, you’ll be on track to increase your views and reach a wider audience.
How To Increase Your Music Video Views Using Social Media
In our above example, we spoke about how you can increase your music video views on YouTube and on step 3, we discussed about you can promote your music video on social media, here’s a detailed guide to getting it done.
1. Create Short Teasers and Snippets
Engaging Clips: Use catchy parts of your music video to create 10-30 second clips. Make sure it’s visually captivating to grab attention quickly. Optimize for Each Platform: Adjust video dimensions (e.g., vertical for Instagram Reels, Stories, and TikTok) and add captions for better engagement.
2. Use Hashtags Strategically
Popular and Niche Hashtags: Use a mix of trending hashtags and niche-specific ones, such as #NewMusic, #MusicVideo, #IndieArtist, or genre-based tags (#HipHopMusic, #PopMusic).Custom Hashtags: Create a unique hashtag for your music release (e.g., #[YourSongName]) to help fans engage and share more easily.
3. Run Contests and Giveaways
Encourage Shares, Host a contest where fans share your video for a chance to win a prize. Prizes could include merchandise, exclusive content, or event tickets. User-Generated Content: Ask fans to create videos with your music (like dances or challenges) and share with a custom hashtag.
4. Leverage TikTok and Instagram Reels
Music Challenges: Start a challenge around your song, or participate in existing ones to catch the trend wave.Reels/TikTok Ads: Use ads to boost reach for your teaser videos on these platforms, especially if you’re targeting younger audiences.
5. Collaborate with Influencers and Micro-Influencers
Influencer Shoutouts: Partner with influencers whose audience matches your genre. Ask them to feature your video or song in their content. Duets and Reposts: Encourage influencers and fans to create duet videos with your song on TikTok, Instagram, or YouTube Shorts.
6. Host Live Streaming Events Launch Party:
Go live on Instagram, Facebook, or TikTok to announce and share your video, adding a link for easy access.Q&A and Behind-the-Scenes: Share stories behind the song or video creation, and answer fan questions live to build excitement and engagement.
7. Utilize Paid Social Media Ads
Run ads on Facebook, Instagram, and TikTok targeting fans of similar artists or genres. Make sure to choose visually compelling parts of your video to hook viewers. Retargeting: Use retargeting ads to reach fans who’ve previously engaged with your posts, driving them back to your video.
How To Increase Your Music Video Views Using Google SEO
1. Optimize Your Video Title with Keywords
Targeted Keywords: Use keywords that people would search for, like “[Song Name] Official Music Video” or “[Genre] Music Video by [Artist Name]”.
Avoid Keyword Stuffing: Keep it natural and appealing, as this helps Google rank your video better
2. Create a Descriptive and SEO-Friendly Video Description
Include Relevant Details: Add the song’s story, your inspiration, and links to other platforms where fans can listen to your music.
Use Key Phrases: Include phrases like “official music video,” “new release,” and “music video by [Artist Name]” to improve discoverability.
3. Use SEO Tags and Keywords
Strategic Tags: Add tags that include your song name, artist name, music genre, and related themes (like “pop music,” “new release”).
Focus on Relevance: Include tags that describe the mood, genre, and any unique characteristics of the song to capture searches.
4. Embed the Video on Your Website and Blog
Dedicated Landing Page: Create a page specifically for the music video on your website with an embedded player and optimized content around it.
Blog Content: Write a blog post about the music video, the process of creating it, or themes within the song. Use relevant keywords and embed the video to drive organic traffic.
5. Leverage Google Trends and Keyword Research
Keyword Research Tools: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find related search terms that fans are looking for.
Capitalize on Trends: If there’s a trend that relates to your music or genre, include it in your description or a blog post to attract more search traffic
6. Encourage Backlinks from Other Sites
Music Blogs and Review Sites: Reach out to music blogs, magazines, and websites for coverage or reviews. A link from their site to your video can boost SEO.Press Releases: Distribute a press release about your music video to get backlinks from news websites, which helps rank your video higher in search.
How To Get More Views On Your Music Videos From Blogs Like Music Video Hype
Music Video Promotion Blogs and Websites are one of the most effective ways to drive thousands of views and substantial traffic to your music video.
Why, you may ask? It’s because they’ve built a reputation for quality content that music lovers trust.
When a platform with credibility endorses your video, it gets noticed. Music Video Hype, for instance, has mastered this approach to promotion.
Imagine it this way: our loyal audience trusts our recommendations in the same way football fans trust Cristiano Ronaldo’s endorsement of a new football shoe. We are, in essence, the “Cristiano Ronaldo” of music video promotion.
Our followers know that when we recommend a music video, it’s because it stands out in quality and appeal.
Our Expert Selection Process Our team of music industry experts carefully hand-picks the best, high-quality music videos to showcase.
Each video undergoes a review process, ensuring that only those with strong creative, visual, and musical appeal make it onto our platform.
Once selected, your video will be recommended to our extensive audience, not just on our website but also across all our social media platforms, maximizing its exposure.
How Does It Work?
Promoting your music video on Music Video Hype is straightforward. Just follow these steps:
1. Create Your Account
Head to musicvideohype.com and click the “Submit Your Music Video” button. You’ll be directed to a page where you can create an account to get started
2. Complete Your Profile
Set up your profile with relevant details to make sure it represents you or your brand accurately.
3. Submit Your Video Link
Once your profile is complete, click the green “Post Video” button to submit your content. Enter the link to your video (from YouTube or Vimeo)
4. Select a Subscription Plan
Choose the subscription plan that best suits your promotion needs.
Each plan is designed to help boost your reach and get your video in front of our audience. Screenshot
Ready to elevate your music video? Click here to learn more about our promotion options and how we can help you reach your audience.
